Moving Inventory to a New Marketplace

The goal of this project is to create an Etsy store for AbbeyBrown that will serve as a new marketplace to sell inventory and increase revenue. The current inventory is not selling well on the website and physical store, so creating an Etsy store will help move the inventory and reach a new customer base.

The focus of the Etsy store will be on the room diffusers and their refills. These products are high-quality and have received positive feedback from customers. By highlighting these products, we hope to attract new customers and increase sales.

Overall, the creation of an Etsy store is a strategic move to boost sales and expand the reach of AbbeyBrown's products.

• Inspiration
• Who we are…

LINK: https://www.abbeybrown.com/home-goods/room-diffusers/

Research

• Successful Etsy stores
• Develop branding and design for AbbeyBrown Etsy store
• Create product listings for room diffusers and their refills
• Set up payment and shipping methods for Etsy store
• Market the Etsy store through social media and other platforms
• Monitor sales and adjust product offerings and marketing strategies as needed
• Explore expanding product offerings beyond room diffusers and their refills

To-Do

• [ ] Get all product information from the website in here
• [ ] Create a proposal letter for Deb
• [ ]

Room Diffusers 9oz Refill – Reeds sold separately

Diffuser Refills

Room Diffuser $30 6oz jar – Reeds included

Room Diffusers

• Etsy page Mockup